…or Facebook, Great for Assimilation!
A couple months ago my ministry started to have a sudden in flux of visitors and we had no plan to connect them to the church or track their attendance. I’m too busy and have too few volunteers to keep an intricate database of visitors. So instead I decided to start a Facebook fan page and create guest cards where students could list which social networking sites they’re on.
What started as merely a plan to track names turned into a great way to connect with visitors. Where as before I could only briefly meet visitors, Facebook made it possible to have conversations with each visitor.
Likewise, I post multiple videos and pictures from each week on our Facebook page which provides a way for them to connect with the community all week long.
Here is my process:
1) Students are given a card when they come in
2) Students are given a t-shirt for turning in the card
3) Immediately after getting home from our youth group I friend all our visitors on Facebok
4) Invite them to our fan page
5) Post something (ideally personalized) on their wall and invite them to come back
6) Invite them to come back the following week
Of course, there are a few student who aren’t on any social networking sites so this strategy doesn’t work for them. However, any assimilation strategy will have weaknesses.