Seth Godin is an expert on marketing and leading tribes of people organically. Here are his notes on leading a tribe from his TED Talk from a few years back.
Leading a Tribe | The Cycle
TELL A STORY to a group that wants to hear it
CONNECT A TRIBE | Find a group of people who are looking to be connected
LEAD A MOVEMENT – Based on this tribe
MAKE A CHANGE – Find something unique which unites a tribe
THREE QUESTIONS ON LEADING A TRIBE
Who Exactly Are You Upsetting?
- If you’re not upsetting anyone you’re not changing the status quo
- Focus on WHO you are leading not the mechanics