Whether you’re a preacher or give business presentations, the essentials of communication are the same: (1) Content, (2) Clarity, and (3) Connection. To effectively communicate, you need all three elements. Here are twenty questions that will help you sort through content, package it in a way which is clear, and connect with the audience from start to finish.
- [KEY QUESTION] What is the one thing the audience MUST walk away with?
- Are you answering a question that the audience is asking?
- Do you have any useful information?
- What information do you want to communicate?
- What is the least important information in your presentation?
- What information do you need to remind the audience of during your talk?
Clear / Clarity
- [KEY QUESTION] Are you building bridges from their current understanding to the new information you’re presenting? Or, are you expecting them to simply understand the new information?
- Are you literally speaking clearly? Is the environment so loud and distracting that they can’t hear you?
- Have you stopped to consider where the audience is currently at in their understanding of the subject?
- What is the one thing the audience must understand?
- What does your audience need to understand before they can understand your talk?
- Are your illustrations, examples, and stories relatable to the audience? Do you have to explain your illustrations to the audience? (HINT: If they don’t naturally understand an illustration, it’s not a good illustration for that audience)
- Are you giving them so much information that they will be overwhelmed?
- [KEY QUESTION] Why should the audience continue to pay attention to anything you’re about to say?
- How can you hook the audience from the beginning?
- How can you build a tension in your introduction which will lead the audience to keep listening?
- When is it absolutely crucial that your audience is paying attention?
- What elements in the environment will be a hinderance to you keeping their attention?
- When in your talk/presentation/sermon are you most likely to lose their attention?
- What are you doing to engage people with a variety of learning styles?